Monetize Any TV... Without Changing What’s On

Overlay your own promotions or paid ads on live TV in your venue — no new screens, no channel changes, no contracts

How Venues Turn Live TV Into a Revenue Stream — Without Changing What’s On

Xullox adds a lightweight overlay to live TV so venues can display their own promotions or paid ads — without interrupting content, replacing screens, or signing contracts.

Increase Engagement Without Disruption

Your promotions appear as subtle overlays on live TV — staying visible during games, shows, and events without pausing or switching content.

Turn Any TV Into a Profit Center

Use the screens you already own to run your own ads for free, or offer that space to local advertisers — all on top of live TV.

Advertise Smarter, Not Louder

Ads stay on screen longer, reach people when they’re engaged, and feel native to the viewing experience — not disruptive like traditional ads

See How Xullox Works in Your Venue

A quick walkthrough showing how venues overlay their own ads or paid promotions on live TV — using existing screens and AV systems. No contracts. No commitments. No channel changes. No obligation.

How Xullox Works

Set up once, then control ads on your TVs without interrupting live TV.

Connect the Xullox box to your TV via HDMI

Xullox plays your live TV or streaming content and adds overlays on top — without changing channels or interrupting live TV.

Add Your Ads or Promotions

Upload your own promotions, events, or offers — or approve ads from local businesses — all from one dashboard.

Choose When and Where Ads Appear

Decide which TVs show which ads and at what times. Live TV keeps playing uninterrupted in the background.

Common Misconceptions About Xullox

Xullox looks simple — but it’s often misunderstood at first glance

❌ Myth: Ads interrupt live TV
✔ Reality: Xullox overlays ads while live TV keeps playing uninterrupted.
❌ Myth: This is digital signage
✔ Reality: Xullox works on top of live TV and streaming content — not static screens.
❌ Myth: You’re locked into contracts or ad networks
✔ Reality: You control what runs on your TVs, when it runs, and who advertises.
❌ Myth: This only works for big venues
✔ Reality: Any venue with TVs can use Xullox — from single locations to franchises.

<p data-start="2324" data-end="2355"><strong data-start="2324" data-end="2355">See How It Works on Live TV</strong></p>

Why Early Venues Are Joining the Xullox Beta

Short reactions from early conversations with venue operators — before full deployment.

Mathew

Director of Sponsorships Pickleball entertainment venue

“We’ve been looking for a way to promote our sponsors and in-venue offers during live games without interrupting what’s on screen. Xullox fits that vision — we’re excited to test it once the hardware is ready.”

Jeremy

Restaurant & Bar Owner Boerne, TX

“We’ve tried social media and paid ads, and it always felt like shouting into the void. What stood out with Xullox is that it uses attention we already have — people watching live TV in our venue. That’s why we’re interested in testing it.”

Armon

Multi-Unit Restaurant Owner San Antonio & Boerne, TX

“We’ve looked at digital signage, but it always felt distracting and easy to ignore. I didn’t want anything that interrupts the game. Xullox stood out because it keeps live TV intact while still letting us promote offers inside the restaurant.”

Mike

Gym Owner, Dallas and Fort Worth TX

“In a gym, TVs are there to keep people engaged during workouts — not to distract or interrupt them. What stood out with Xullox is that it adds a controlled layer without taking over the screen. That makes it something we’re interested in testing.”

Sarah

Operations ManagerHospitality Venue

“We’ve invested in digital signage before, and the reality is people just tune it out. What interested me about Xullox is that it uses screens guests are already watching — live TV — instead of asking them to look somewhere else.”