Digital signage was built to replace TV.
Xullox was built to monetize TV.

Traditional digital signage systems require venues to switch inputs, replace live programming, or install dedicated content screens.

Xullox works differently.

Instead of replacing live TV, Xullox overlays branded promotions directly on top of live broadcasts — without interrupting the viewing experience.

• Digital signage refers to network-connected screens that display scheduled content such as:

  • Promotional slides
  • Static advertisements
  • Video loops
  • Menu boards
  • Corporate announcements

  Most digital signage systems require:

  • Dedicated input channels
  • Replacing live television
  • Managing playlists
  • Designing full-screen content
  • Ongoing content updates

  Digital signage works well in:

  • Airports
  • Retail stores
  • Corporate lobbies
  • Menu boards

  But it often struggles in live-TV environments like sports bars and gyms.

In venues where live sports and entertainment matter:

• Guests come to watch games
• Members expect live TV during workouts
• Fans gather for events

Switching TVs to digital signage:

• Interrupts viewing
• Reduces engagement
• Feels intrusive
• Requires staff intervention

In many sports bars and gyms, digital signage screens end up unused because live TV is more important.

Xullox is a live-TV overlay system that allows venues to run their own branded ads and promotions without replacing the live broadcast.

Instead of replacing TV content:

Xullox adds a subtle, non-intrusive overlay layer on top of live TV.

• No channel switching.

• No playlist management.

• No interrupting the game.
  

  Learn how Xullox overlays ads on live TV without replacing the broadcast.

Digital signage is ideal when:

• You want full-screen promotional displays
• You do not need live programming
• You control all screen content
• The screen is informational, not entertainment-driven

Examples:

• Menu boards
• Corporate announcements
• Retail promotions
• Wayfinding

Xullox is ideal when:

• Live TV must stay on
• Sports drive traffic
• Members expect entertainment
• You want to monetize screens without disrupting experience
• You want to promote internal offers without replacing content

Perfect for:

• Sports bars
• Gyms
• Entertainment venues
• Hotels with lobby TVs
• Franchise locations with multiple screens

No.

Xullox is an alternative to traditional digital signage systems for venues that rely on live TV.

Where digital signage replaces content,
Xullox enhances it.

Is Xullox a digital signage system?

No. Xullox overlays branded promotions on top of live TV instead of replacing it.

Can I use digital signage and Xullox together?

Yes. Digital signage can run on dedicated screens, while Xullox monetizes live TV screens.

Does Xullox interrupt live broadcasts?

No. It adds a separate visual layer without changing the channel or stream.

Is Xullox better than digital signage?

It depends on the environment. In live sports venues and gyms, Xullox avoids the interruption issues that traditional digital signage can create.

See how Xullox works in restaurants and sports bars.

Digital signage was designed for controlled environments.

Xullox was designed for live environments.

If your TVs are already on all day showing sports or entertainment, Xullox allows them to work harder — without replacing what guests came to watch.